Using More Pretty for Brand Identity Projects
I had a blank brand board open for a new client—a small, local skincare brand focused on natural ingredients and a gentle, nurturing ethos. The initial mood board was full of soft textures, organic shapes, and a muted color palette, but the typography section felt off. The sans-serif I’d tentatively placed looked clean but… sterile. I needed a typeface that whispered, not shouted. That’s when I opened my font library and pulled up More Pretty.
The First Impression on Screen
More Pretty is a cute and fun handwritten font, but calling it simply ‘handwritten’ undersells its nuance. From the first glance, its strokes have a genuine, unforced quality. They’re playful but not chaotic, feminine without being overly ornate. The lowercase characters have a lovely, natural rhythm, and the uppercase letters provide enough structure to anchor a design. I dropped the font into a logo draft, replacing the client’s provisional business name. The transformation was immediate. The text suddenly felt personal, like a warm, handwritten note on a product label. It carried the ‘handmade’ and ‘caring’ personality the brand wanted to project directly into the typography.
This wasn’t just about aesthetics; it was about communication. In branding, your typeface is a constant voice. More Pretty’s voice is approachable and friendly. I knew right away it would work best as a display font—for the logo itself, for prominent headlines, and for accent text. Its character is strong, so using it for long body paragraphs could overwhelm the reader. But for establishing mood and identity, it was perfect.
From Mockup to Real Materials
I started applying it across early mockups. On a simple product label for a face oil, the font gave the name an artisanal, trustworthy feel. On a business card, paired with a minimalist sans-serif for the contact details, it created a clear and appealing hierarchy: the brand name in More Pretty felt like the friendly greeting, the smaller text in the sans-serif was the practical information. Testing it on a website header mockup confirmed its digital versatility—it rendered cleanly and maintained its charm even at smaller sizes for subheadings.
The project’s scope grew to include social media graphics. For Instagram posts announcing new products, More Pretty in the headlines instantly set a cohesive tone. It made the graphics feel part of a unified family, not just standalone ads. This consistency is gold for small businesses building recognition. When your audience sees the same typographic personality on your packaging, your website, and your social posts, they begin to feel the brand, not just see it.
Practical Observations in Application
Working with any script font requires some practical checks. Since More Pretty includes both uppercase and lowercase letters as well as punctuation, you have full grammatical flexibility. I tested it in various scenarios:
- On a hypothetical shop sign: The font’s playful strokes remained legible and inviting from a moderate distance, perfect for a boutique or café.
- On embroidered merchandise mockups: Its single-weight style translated well into a simplified line for a tote bag design.
- In printed flyers: When used for the main offer headline, it drew attention without feeling aggressive, paired perfectly with a classic serif for the descriptive body text.
The key takeaway was its role as an accent. It’s the star of the show for the logo and key messages, but it needs a supporting cast of more neutral typefaces for readability in longer text. A robust serif or a very clean sans-serif makes an excellent companion, letting More Pretty shine without cluttering the overall design.
Why It Works for Creative Commercial Projects
For designers working on commercial assets, a font’s licensing and completeness are crucial. More Pretty, as a versatile font in the Script Amp category, falls into that sweet spot of being distinctive yet widely applicable. Its included character set covers the essentials for most branding projects for English-language markets, making it a reliable choice for logos, packaging, and digital templates you intend to sell or use across multiple client materials.
It’s not a font for every project—its specific personality is its strength. It wouldn’t suit a tech startup or a corporate law firm. But for the vast landscape of creative, product-based, and service-oriented businesses that want to express warmth, creativity, and a human touch—think handmade shops, creative studios, wellness brands, local restaurants, and crafters—it offers a ready-made typographic solution. You avoid the trap of using a default system font that says nothing, or an overly complex script that sacrifices legibility.
The final step in my test was to create a full brand identity presentation for the skincare client. Showing the font in context—on the logo, labels, a website hero section, and a postcard—made the concept tangible. The client could immediately visualize their brand voice. More Pretty didn’t just look pretty; it functioned as a core, working part of the brand system, building a visual and emotional connection from the very first sketch to the final imagined product sitting on a shelf. That’s the real power of a well-chosen typeface.
